RANGE is based in Dallas–Fort Worth and works with restaurant groups nationally, on a weekly cadence, with time on site when the engagement calls for it. Dallas is home for a reason. It is one of the most competitive multi-unit markets in the country, and an operating discipline that holds here holds most places. The sixteen metros below are where we’ve built the deepest read on each market.
Each page makes its own case, because the way a restaurant group breaks in Miami has almost nothing to do with how it breaks in Denver. A playbook copied from city to city is the thinking we help clients out of.
What holds constant is the method: with your team, the same way everywhere, on the same weekly cadence. What changes is what we’re reading for: a rent comp set by someone else’s balance sheet in one market, a labor pool the theme parks price in another, a guest who leaves town in June. The markets below (Texas, Florida, the Southeast, and the Mountain West) are the ones where we can tell you what tends to break. Read any of them and judge for yourself.
Tell us what’s breaking.
The fastest way to find out whether RANGE can help.
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Texas
- Dallas–Fort Worth: The next lease always looks better than the last unit’s numbers.
- Austin: The guest chases the newest opening, and every honeymoon ends.
- Houston: No zoning. Nothing stops a competitor opening next door tomorrow.
- San Antonio: The guest sets a price ceiling. The margin gets built underneath it.
Florida
Southeast
- Nashville: Rents priced by balance sheets that don’t need the unit to pencil.
- Atlanta: Demand arrives on the convention calendar; the average week is a fiction.
- Charlotte: A five-day banking week paying seven days of rent.
- Raleigh-Durham: The discipline that keeps a Nashville unit alive puts a Triangle unit into profit.
Mountain West
Who runs it
RANGE was founded by Jon Peck, who spent twenty years running multi-unit restaurant groups: eight brands built and scaled, twelve openings across six concepts in three years, and more than $100 million of annual P&L owned.
Common questions
Have you operated in my market?
Does time on site outside Texas cost extra?
Don’t see your market? We go where the operation is.
Thirty minutes with Jon.