About RANGE
RANGE Hospitality Advisory is a Dallas-based firm for multi-unit restaurant operators. Built by someone who has run the business — not studied it.
RANGE works with a limited number of multi-unit operators at a time. The depth of the work requires it.
The operator behind it has worked the full width of the industry — from Fortune-500-scale public companies to founder-led, PE-backed groups; fine dining through high-volume polished-casual; every function growth touches, from operations and finance to culinary, marketing, and HR. The throughline is the same in every seat: align strategy with execution, standardize what should be standard, and build the bench that holds after the advisor leaves the room.
The work has spanned same-store turnarounds, new-market launches, brand development from first pro forma to opening day, and the operating-system buildouts that make multi-unit growth survivable — P&L responsibility held through expansion, through capital raises, and through the leadership transitions that follow both.
Most restaurants that fail don't fail on the idea. They fail on the operation underneath it — a sound concept and a full room undone by systems never built to carry them. Closing that gap, before it costs an operator the business, is the whole reason RANGE exists.
The conviction behind it is plain: hospitality is a profession, not a hobby that got lucky, and it deserves the discipline of one. The operators who treat it that way are the ones still standing in ten years — and they're the only ones RANGE takes on. Better, not just bigger.
This was a choice, not a fallback. The point is to prove what the best operators already believe: a restaurant can be a serious business and a place people are proud to work — at the same time, on purpose.
No open-ended retainers. Every engagement has a defined scope, a defined endpoint, and a measurable outcome.
The work is discreet by nature — operators rarely broadcast that they've brought in help. You'll know exactly who you're working with before we start: the brands, the P&Ls, the references, on the first call.
Dallas–Fort Worth. National reach.
The move is almost never to add more. It's to get clearer on what matters and stop doing the rest.
The move is almost never to add more. It's to get clearer on what matters and stop doing the rest.
Scale requires clarity, not creativity.
The distracted do not beat the focused.
What Sets Us Apart
Built by an operator, not a consultant.
Every recommendation comes from someone who has held P&L responsibility and made the calls that keep owners up at night. We’ve sat in the seat.
Engaged, not retained.
We don’t bill hours. We deliver outcomes against a defined scope. The relationship ends when the work is done.
Full range, not a specialty shop.
Most advisory firms go deep on one function. RANGE Hospitality Advisory covers operations, brand, people, and development — because the problems rarely stay in one lane.
No equity. No vendors. No conflicts.
We don't take ownership stakes. We don't take referral fees. We have no vendors to recommend. Our only incentive is the outcome of the engagement.
We leave the operator stronger.
Every engagement ends with the client owning the result — the systems, the playbook, the team, and any tools we build. We don't build dependency. We build capacity.
The conversation starts here.
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