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Writing on the operational realities of running and scaling a multi-unit restaurant group: diagnosis, systems, people, and growth. No trend pieces. Every line here was earned on a floor, not a whiteboard.

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Operations · July 27, 2026 · 6 min read

Most of Your Menu Is Reaching the Same Guest Twice

Menu-mix analysis ranks items by units sold, so it protects your redundant bestsellers and condemns the one dish that keeps a six-top from eating somewhere else. There is a better tool, borrowed from media planning, and it answers the only question that matters when you cut: how many guests would we stop reaching?