RANGE

Insights

Writing on the operational realities of running and scaling a multi-unit restaurant group — diagnosis, systems, people, and growth. No trend pieces. Just what we've seen work and fail.

June 11, 2026 · 6 min read

You Compete With the Occasion, Not the Category

Operators benchmark against their segment and reflexively say they're "competing with fast food." Guests don't think in segments. They think in occasions — and each occasion has its own short list of who gets considered.

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June 8, 2026 · 6 min read

The Cost of Building Software Just Collapsed. Here's What That Means for Restaurant Operators.

Building custom software used to take a chain's budget. It doesn't anymore — and that quietly changes what every multi-unit operator can own, build on, and eventually build themselves.

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June 6, 2026 · 6 min read

Build vs. Buy: The Operator's Case for Owning Your Tools

Every operator runs on software they don't own. For the commodity stack, that's fine. For the tools that run how your operation actually wins, the case for owning them has never been stronger.

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June 4, 2026 · 7 min read

The RANGE Framework: How We Diagnose and Fix Multi-Unit Restaurant Operations

Most hospitality failures are misdiagnoses — a symptom treated like the disease. The RANGE framework is the discipline that keeps us from making that mistake. Here is how each step works inside a real operation.

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